Nothing wrong with that when it's transparent – Klout is about $ values, to marketers for information about you and your online behaviours, and to you, as suggested in the infographic. The more you surface yourself online, the greater the potential for upping your Klout score.
Thus, more information Klout's customers obtain about you, the more they can promote things to you, and the more opportunities there will be for you to get stuff.
So it's not about your "influence" at all. But that's ok as long as you're wholly clear what Klout is about and what it means to you.
I'm very glad I quit Klout last November http://www.nevillehobson.com/2011/11/12/out-of-klout/
How Much Money Is Your Klout Score Worth? [INFOGRAPHIC] – AllTwitter
How Much Money Is Your Klout Score Worth? [INFOGRAPHIC]
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