A new definition of the term 'public relations' was announced on March 1. I've posted some thoughts on my blog, including:
"I have to admit that I was underwhelmed with this winning definition, as I was with the other two candidates. If this is the best we can come up with, will anyone really understand what PR people do? Will anyone within the profession get it?"
Public Relations redefined | NevilleHobson.com
one that is strategic in nature and emphasizing “mutually beneficial relationships.” “Process” is preferable to “management function,” which can evoke ideas of control and top-down, one-way communicat…
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