Imaginative experiment by +C&A in Brazil: Facebook "Fashion Like":

Imaginative experiment by +C&A in Brazil: Facebook "Fashion Like":

"A new initiative called Fashion Like allows people to 'like' certain items of clothing on the company's Facebook page ( https://www.facebook.com/ceaBrasil ), and these clicks are collated and displayed on the relevant clothes rack in real-time. Customers are thereby able to view the item's online popularity in the real world to help them make their decision."

Read the full story at The Verge. There's also a video (in Portuguese).

#g2t

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Real-time Facebook 'likes' displayed on Brazilian fashion retailer's clothes racks
Fashion retailer C&A may be a fading brand in much of Europe, but its Brazilian arm is doing what it can to stay on the pulse of social media. A new initiative called Fashion Like allows people……

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