Giving the reader what he/she wants, on his/her terms.

Giving the reader what he/she wants, on his/her terms.

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A compelling future for digital business media
In May, the Financial Times went on record to say with some confidence that they expect to see more paying subscribers to the paper’s digital edition by the end of 2012 than to its traditional printed…

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One thought on “Giving the reader what he/she wants, on his/her terms.

  1. Fred van der Ende

    Nice article and the FT numbers are painting a positive outlook for digital publishers. When we apply the famous Hype Cycle to digital publishing for tablets I do think we have reached the bottom, the so-called 'Through of Disillusionment', and from here on publishers will start to see that digital has a future as more people are shifting their reading experience to mobile devices. They only thing they need to do is making paper more and more irrelevant.

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